Marketing media, ready to run
Every creative here is rendered from the real Scrappey artwork at the exact pixel size each platform asks for — so nothing is off-brand and everything regenerates if the brand changes. Click any asset to download the PNG.
Profile picture
Tealy glowing on the dark brand surface — the dark corners survive the circle crop every social app applies.
Core identity
The logo, mascot and social card. For colours, typography and usage rules, see the brand guidelines.
Ad creatives
14 sizes across the placements below. Each links straight to its PNG.
Social feeds & stories
Feed and story placements. Upload the 1:1 and 4:5 for feed, 9:16 for full-screen stories and reels.
Display networks — fixed IAB sizes
The standard banner inventory. Upload all of them so the display network can fill any slot.
Responsive display & logo assets
Responsive campaigns want a landscape (1.91:1) + square (1:1) image plus logo assets.
Video & social cards
16:9 works as a video thumbnail, a link-share card, or a product-gallery image.
Video thumbnail
1280×720 · Video & social cards
Where to advertise — and what to run
Scrappey sells a pay-as-you-go web data API to developers building AI agents and automation. That audience is technical and reachable on a specific set of channels. Here's the honest read on each.
Search ads
Highest intentDevelopers search the problem by name — “web scraping API”, “scraping API pay as you go”, “web data API for AI agents”, “markdown scraping API”. Search captures demand that already exists, so it is the first euro to spend. Text ads carry the load; creatives here matter mainly for the landing experience and the shared-link card.
Angle to lead with
“Pay-as-you-go web data API — you only pay for successful requests.”
Creatives to use
No image needed for the ad itself; point traffic at the homepage. Use the OG card so link previews stay on-brand.
Display & retargeting
RetargetingCold display prospecting converts poorly for a developer tool, but display shines for retargeting people who read the docs and did not sign up. Upload the full IAB set so the network can fill any slot, plus the responsive landscape/square + logo assets.
Angle to lead with
“Still evaluating? The free trial runs in minutes and you pay per success.”
Creatives to use
All display sizes + responsive landscape/square + both logo lockups.
Social feeds
Brand / reachInterest-based social targeting cannot see “writes scrapers”, so paid social is weak for direct response here — but it is cheap reach for brand and works for retargeting site visitors. The 4:5 feed and 9:16 story units get the most attention on mobile; lead with Tealy and the one-line pricing hook.
Angle to lead with
“Coffee in, clean JSON out.” — mascot-forward, curiosity over specs.
Creatives to use
Feed portrait (4:5), Feed square (1:1), Story/Reel (9:16).
Developer communities
Strong fitThis is where the audience actually is: the web-scraping, automation and AI-agent communities. Community ad platforms (and honest participation) reach people mid-problem. Use the square/link creatives; the technical, no-hype voice is a native fit.
Angle to lead with
“One endpoint returns JSON and LLM-ready Markdown. Free trial, then €0.10 / 1,000.”
Creatives to use
Feed square (1:1) and the 1.91:1 link image.
Organic social & video
Organic-firstBest earned, not bought: a 60-second “URL in, Markdown out” demo, an AI-agent integration walkthrough, a build-in-public thread. The 16:9 card is your thumbnail and social-share image. Paid video only makes sense once a demo proves the value in ten seconds.
Angle to lead with
Show the result: a live request returning clean data, not a promise.
Creatives to use
16:9 video/social card, plus the OG social card for link shares.
Keep the ads on-message
- Lead with what's verifiable — pay-as-you-go, JavaScript rendering, residential proxies included, LLM-ready Markdown. Frame the product around reliable web data access, not around any third party.
- Major ad networks restrict ads that name or target circumvention of other services. Keep copy about lawful automation, testing and data access — the same posture as the rest of the site.
- “You only pay for successful requests” and “€0.10 / 1,000” are concrete, checkable claims. Prefer them over superlatives.
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